| Marketing books, good condition and well maintained!
Aaker, Kumar, Day and Lawley, Marketing Research, the pacific rim edition Publisher Wiley and Sons Australia
Bednall and Kanuk, 1997, Consumer Behaviour Publisher:Prentice Hill
Malhotra, Hall, Shaw and Oppenheim, Marketing Research, an applied orientation, 2nd Ed by Pearson education
E. Belch and A. Belch Advertising and Promotion An Integrated Marketing Communications Perspective, 4th Ed, publisher: Mcgrawhill
Hanson, W Principles of Internet Marketing by Thomson Learning
Hughes, M, Strategic Database Marketing, The masterplan for starting and managing a profitable customer based marketing program, Publisher:Irwin
East, R Consumer Behaviour, Advances and Applications in Marketing, Publisher: Prentice Hall
Mougayar, W Opening Digital markets, Battle plans and business strategies for internet commerce, Publisher: Mcgraw Hill
Fleisher and Bensoussan Strategic and Competitive Analysis, Methods and Techniques for analyzing business competition publisher: Prentice Hill
Levy and Weitz Retailing Management, International Ed, Publisher: Mcgraw Hill |
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